ILY2 is pleased to announce the continuation of our collaboration with LA-based brand 69 – an all-inclusive (mostly) denim lifestyle art brand based in Los Angeles, CA. Founded in 2011, 69 will take over an iconic storefront in the historic Lloyd Center Mall. The 69 showroom will feature a curated selection of 69 products, and be open by appointment only.

Joining 69, MEALS, a food-inspired workwear brand, will transform Lloyd’s “All American Ice Cream” shop into a tinsel-cloaked pop-up staffed by mannequins. Founded in 2019, MEALS “prepares non-gendered clothing inspired by food. Cooking and clothing production are strikingly similar. To make pants, cotton is grown, milled, cut, sewn, and dyed. To make salad, romaine is grown, chopped, washed, and drizzled in olive oil. MEALS bakes ‘food culture’ into apparel, blurring the lines between the clothes we eat and the food we wear.”

69 and MEALS will open this Friday, November 1st, from 11am to 5pm, and remain open through the end of the year. An opening party will be held Friday, November 1st, from 5-7pm.